Post by account_disabled on Mar 9, 2024 9:28:11 GMT
One of the most interesting phenomena that links the postmodern era to the development of social networks is that of communities. With communities, it merges with media technology, and therefore with one of the main ingredients of what we have defined in other articles as a "return of the magical", that need for aggregation, for the recovery of the community in our era and which has led sociologists such as Michel Maffesoli to speak of a reborn tribalism, even if of a metropolitan and postmodern nature. But what are the myths, models and highlights of such fusion? We talk about it in this article. The metropolitan tribe: Gemeinschaft in the postmodern era Postmodern tribality The overcoming of positivism, and of bourgeois and Judeo-Christian ethics Tribalism and the media Bibliography Community, virtual tribes Digital marketing trends 2022 Facing 2022 in the best possible way means quickly immersing yourself in the main digital marketing trends, trying to understand how to exploit them to your advantage and make the most of them.
DOWNLOAD THE GUIDE The metropolitan tribe: Gemeinschaft in the postmodern era Germany Phone Number According to Ferdinand Tönnies, sociologist and founder of the German Sociological Society, based on the type of relationship present in a human society, it is important to distinguish between Gemeinschaft and Geselleschaft . The Gemeinschaft (Community), typical of primitive society, is an organic totality, established on certain foundations, such as bonds of blood (family and kinship), of place (neighborhood) and of spirit (friendship). The set of these relationships is made up of intimacy, gratitude, sharing of languages, meanings, habits, spaces, memories and common experiences.
Inequalities have space only within certain limits, beyond which relationships become rare and insignificant, escaping from "community" and "sharing". It is therefore a Whole whose scope is not the simple sum of its parts, but something more, and in which mutual assistance and solidarity develop starting from the common good. Geselleschaft (Society), on the other hand, is typical of modern industrial society . It is “an artificial construction, an aggregate of human beings, and only superficially resembles a community, where individuals remain essentially separate, despite the factors that unite them” (Tönnies, 1963, p. 83). In society, individuals live on their own, perceiving any attempt to enter their private sphere as a threat.
DOWNLOAD THE GUIDE The metropolitan tribe: Gemeinschaft in the postmodern era Germany Phone Number According to Ferdinand Tönnies, sociologist and founder of the German Sociological Society, based on the type of relationship present in a human society, it is important to distinguish between Gemeinschaft and Geselleschaft . The Gemeinschaft (Community), typical of primitive society, is an organic totality, established on certain foundations, such as bonds of blood (family and kinship), of place (neighborhood) and of spirit (friendship). The set of these relationships is made up of intimacy, gratitude, sharing of languages, meanings, habits, spaces, memories and common experiences.
Inequalities have space only within certain limits, beyond which relationships become rare and insignificant, escaping from "community" and "sharing". It is therefore a Whole whose scope is not the simple sum of its parts, but something more, and in which mutual assistance and solidarity develop starting from the common good. Geselleschaft (Society), on the other hand, is typical of modern industrial society . It is “an artificial construction, an aggregate of human beings, and only superficially resembles a community, where individuals remain essentially separate, despite the factors that unite them” (Tönnies, 1963, p. 83). In society, individuals live on their own, perceiving any attempt to enter their private sphere as a threat.