Post by account_disabled on Dec 24, 2023 9:49:48 GMT
Using LinkedIn to develop your business (one of the components of social selling) is the dream of hundreds of entrepreneurs, managers, consultants, marketers, salespeople, etc. I explained my 3BE method in a previous article: Develop your business on LinkedIn with the 3BE strategy . My analysis is quite simple. There are 3 ways/leverages to develop your business on LinkedIn: Be Found: make it easy to find you by optimizing your profile. Be Seen: get noticed through contributions (groups, likes, comments, shares, publications). Be In Touch: use the search engine to directly approach prospects and then engage them. Behind this approach, there are plenty of things to do: invite those who comment on your comments.
invite those who like your articles. invite those who come to your profile. Understand Email Data that someone who arrives on your profile does not come there completely by chance, because they necessarily clicked somewhere to get there. So there comes a time when you are going to invite a potential prospect. The first “basic” rule is to personalize the invitation. We have 300 characters to do it. It also seems that LinkedIn has relaxed its rules and that you can now insert a link in an invitation (this was until recently only possible in paid InMails). A test was carried out last year (the company which carried out the test wishes to remain anonymous, even as to its nationality), using sales profiles. Several thousand invitations were sent.
70% of invitations from strangers were accepted without looking at the profile of the inviter. If we consider this sample to be representative, this means that 70% of LinkedIn members accept an invitation from a stranger without worrying about who it is. I think that if 70% of people accept an invitation from a stranger without knowing what it is about, it means that they did not take more time to read the invitation message (it is nevertheless still important for the others). So, do not consider that someone who has accepted your invitation is at the same time giving agreement for a favorable follow-up to a message or to an invitation made in the initial message. Consider by default that this message has not been read, and restart your nurturing process from 0.
invite those who like your articles. invite those who come to your profile. Understand Email Data that someone who arrives on your profile does not come there completely by chance, because they necessarily clicked somewhere to get there. So there comes a time when you are going to invite a potential prospect. The first “basic” rule is to personalize the invitation. We have 300 characters to do it. It also seems that LinkedIn has relaxed its rules and that you can now insert a link in an invitation (this was until recently only possible in paid InMails). A test was carried out last year (the company which carried out the test wishes to remain anonymous, even as to its nationality), using sales profiles. Several thousand invitations were sent.
70% of invitations from strangers were accepted without looking at the profile of the inviter. If we consider this sample to be representative, this means that 70% of LinkedIn members accept an invitation from a stranger without worrying about who it is. I think that if 70% of people accept an invitation from a stranger without knowing what it is about, it means that they did not take more time to read the invitation message (it is nevertheless still important for the others). So, do not consider that someone who has accepted your invitation is at the same time giving agreement for a favorable follow-up to a message or to an invitation made in the initial message. Consider by default that this message has not been read, and restart your nurturing process from 0.