Post by account_disabled on Dec 3, 2023 6:45:58 GMT
There was a time when stories were told orally and another when they were written to be read on paper. Those times are over with the advent of the digital age. The way we do storytelling and the way we approach stories and products has changed. A story, today, is no longer synonymous with a paper book, but takes on a broader meaning, closely linked to digital technology, which, it is worth remembering, is no longer limited to a computer screen, but has become responsive to accommodate and satisfy an increasingly large and demanding audience.
Reinventing the way of storytelling No longer limiting yourself to telling the product in a traditional way, but going outside the box and considering that today a story is communicated keeping two indispensable elements in mind: technology : thought of as a whole, without limits devices : develop the stories by focusing on every tool of use adopted by the public. There is Phone Number Data therefore no real reinvention of storytelling, but its adaptation to the normal evolution of the tools used to learn and, above all, spread stories. Breaking down the story: transmedia storytelling Transmedia storytelling means telling stories across multiple media and preferably, although not always, with a degree of audience participation, interaction and collaboration.
Transmedia storyteller It's a world that has fascinated me since I heard it for the first time. And, of course, I also bought a couple of books, the first by Max Giovagnoli, Transmedia: Storytelling and communication , which I also read, and another, perhaps more technical, The Producer's Guide to Transmedia by Nuno Bernardo. How useful can a transmedia project be for a company? And what really is transmedia? To answer the second question I would stop precisely at the meaning of the two terms that make up that word: we are faced with a communication that implies a change from one condition to another.
Reinventing the way of storytelling No longer limiting yourself to telling the product in a traditional way, but going outside the box and considering that today a story is communicated keeping two indispensable elements in mind: technology : thought of as a whole, without limits devices : develop the stories by focusing on every tool of use adopted by the public. There is Phone Number Data therefore no real reinvention of storytelling, but its adaptation to the normal evolution of the tools used to learn and, above all, spread stories. Breaking down the story: transmedia storytelling Transmedia storytelling means telling stories across multiple media and preferably, although not always, with a degree of audience participation, interaction and collaboration.
Transmedia storyteller It's a world that has fascinated me since I heard it for the first time. And, of course, I also bought a couple of books, the first by Max Giovagnoli, Transmedia: Storytelling and communication , which I also read, and another, perhaps more technical, The Producer's Guide to Transmedia by Nuno Bernardo. How useful can a transmedia project be for a company? And what really is transmedia? To answer the second question I would stop precisely at the meaning of the two terms that make up that word: we are faced with a communication that implies a change from one condition to another.